Allentown has the honor of being named a Playful City USA community for five straight years, and with the help of Macy’s and the National Recreation and Park Association (NRPA), the city will look to maintain that title through their “Heart Your Park” program.
Macy’s has partnered with NRPA, a nonprofit organization that devotes its time to the advancement of community parks, recreation and conservation, to introduce their “Secret Garden” spring campaign that focuses on awareness and funding for local parks across the country. The “Heart Your Park” program selects a local park or green space to support and revitalize near a Macy’s location. Cedar Beach Park in Allentown is just one of the 550 parks nationwide to be a part of this wonderful opportunity.
Customers at Macy’s Lehigh Valley Mall store donated at least $1 to the program and to Cedar Beach Park, and in turn, Macy’s has graciously offered to match the total customer proceeds across all stores, dollar for dollar, up to $250,000, benefitting all 550 parks.
“We are very pleased to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Mayor Ed Pawlowski. “Through this fantastic program and donations from Macy’s customers, we are excited about the increased awareness and additional funding for Cedar Beach. This park is a tremendous asset to the community, and we appreciate Macy’s support.”
For more information about Macy’s “Secret Garden” spring campaign you can visit www.macys.com/secretgarden, and to find out all of the parks benefitting from the “Heart Your Park” program you can visit www.macys.com/parks.